Have you ever heard about long tail keywords? Do you know what is long tail keywords?
What is a long tail keyword?
Keyword with more than 3 words in a single search term is called long tail keyword. For example- "increase website traffic" & "how to increase website traffic" are two keywords where latter one is a long tail keyword.
Short term keywords are always high in search volume but ranking for those keywords is extremely tough. Whereas, long tail keywords are less competitive and easy to rank.
The quality of traffic is always better for long tail keywords as compared to short term keyword because the user intent is always very clear in long tail keywords.
Start focusing on long tail keywords. If you check keywords driving traffic to your website then you will notice that more than 60% of keyword searches are long tail keywords.